This Third Party Event Branding Policy defines requirements for third parties using Apache™ marks in relation to events.
Event Branding Overview
This document defines the branding policy, version 1.0, for events run by third parties that use Apache marks in the name or primary branding of the event. For more information on use of Apache™ marks in other areas, please see our formal Trademark Policy. Any substantive changes to this document will be marked by a new version number. This policy was last updated with minor changes on 2011-11-11.
Questions? Third parties and PMCs should contact the the trademarks@ list with any questions or requests.
Event Names Using Apache Marks
The use of Apache marks in any events run by third parties must be approved by the the trademarks@ list. This includes conferences, meetups, gettogethers, and any other sorts of events. Events must comply with this policy and have permission to use Apache marks in the name of the event or in any of the primary branding, including the domain name, for the event.
Event branding and event organizers may not claim to be the organizers or sole or exclusive leaders of any Apache project, nor claim to be the sole, exclusive, or primary source of information for any Apache project.
Simply presenting a talk on an Apache project requires no approval, and is very much encouraged! The Community Development Project may be able to help with this. Approval is required when the event name or primary branding features Apache marks. Thus, giving a talk on Apache Foo at your local technology get-together requires no approval, while organising "An evening with Apache Foo" to present the same talk would do.
ASF Listing As Community Partner
The primary website and other collateral for events must provide Apache with the option to have Apache listed as a Community Partner, Sponsor, or other appropriate category within the event's branding style.
This is intended to ensure that the ASF as a whole has a formal recognition by the event organizers that is clear and specific to event attendees and others. The trademarks@ list will determine the appropriate text blurb, logo, and link back to the ASF website for this recognition. The trademarks@ list will let you know if Apache should be listed or not for each event. Note that listings for Community Partner or the like are for the Apache Software Foundation as a whole, and are not typically listed for an individual Apache project.
Providing Open Educational Content
At least a portion of any training and/or technical presentations at events must be applicable to the Apache product(s) being referenced. For example, an event about Apache Tomcat must include some sessions or lessons that attendees can apply to an actual Apache Tomcat download directly - not just lessons that apply to some third party product(s) built atop of or related to Apache Tomcat.
PMC Representatives To Event Selection Committee
Event organizers must allow a PMC representative from any project whose marks are used, or alternately a member from the Community Development, to sit on their Selection Committee. The PMC or Community Development representative will wear their Apache "hat", to help ensure that these guidelines are followed. The representatives from Apache must be associated with at least two different organisations, so as to avoid the appearance of the event being beholden to one organisation.
In particular, PMC representatives shall work to ensure that events with an open CFP or talk selection process works in a fair and unbiased manner, based on technical merit of talks selected. For events that have pre-selected talks or more limited technical content, PMC representatives can ensure that sufficient open educational content is applicable to the actual Apache product(s) in question, and that the content is not solely about a third party product.
Referring To Apache Marks And Projects/Products
The first or most prominent reference to any Apache product on each page must use the full name of the project, for example "Apache Foo".
The event's main landing page, as well as any "About" or "Overview" page, must include a prominent paragraph that includes a brief description of the appropriate Apache product. This must also include a link back to the Apache project's home page, linked from the "Apache Foo" wording.
Event pages must feature prominent attributions of all Apache marks. For example:
Apache Foo, Foo and Apache are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries, and are used with permission. The Apache Software Foundation has no affiliation with and does not endorse, or review the materials provided at this event, which is managed by BigCo.
This may appear in page footers or in any other appropriate location. The "Apache Software Foundation" text should link to http://www.apache.org/ and the "used with permission" should link to this Event Branding Requirements page.
Logos And Graphics
Events may not use any Apache logos or graphics as part of their primary event branding. Apache product logos may only be used to refer to the Apache products or projects themselves, and must be clearly set off from any of the events' own branding and logos.
Event branding may not include the Apache feather in any way. The only use of the bare Apache feather on event materials allowed is to provide a single link to http://www.apache.org/ as a reference to The Apache Software Foundation, typically as a Community Partner or to otherwise refer to Apache as a whole.
The Apache Community Development Committee pro-actively seeks to avoid conflicts between Apache-related technology conferences geographically, and between conferences on the same Apache project topics internationally, to ensure that individual conferences are successful and that they are not competing for participation by the same limited collection of experts on individual Apache technologies.
The Apache Software Foundation will not approve the use of Apache trademarks in conjunction with competing conferences. (The geographic and time windows which constitute "competing" are subject to change, please don't assume that simply because something was once OK it always will be!). In order to ensure that your use of the marks requested can be approved, email early notice of your intended timeframe and location to email@example.com to verify no conflicts, and then follow up with the specific dates and venue once scheduled for final approval and to be placed on the calendar.
The Apache Community Development committee attempts to track all relevant upcoming conference dates for the purpose of scheduling and conflict avoidance. We publish all conferences run by the ASF, and those approved to make use of ASF marks in our calendar. Submitting advance notice of your proposed event's intended dates and prompt confirmation of your scheduled conference dates to firstname.lastname@example.org will ensure this calendar is up to date and also avoids conflicts with related, relevant conferences of the Apache Software Foundation, its partners, and the rest of the industry.
Event Profits And Donations
As a non-profit organization, the ASF always appreciates donations. Community led events are not required to provide donations. Third party commercial events are welcome to provide a portion of profits as a donation to the ASF.
Use Of "Apache" And "ApacheCon" Names
Third party events may not use either the "Apache" nor the "ApacheCon" names, nor confusingly similar names, as any part of their primary branding. These names are reserved exclusively for the ASF and its own authorized conferences, or for specific PMC-run events that are approved by the Foundation.
Other Trademark Guidelines
For more information about Apache marks, please see our formal Trademark Policy.
Steps to gain approval to use an Apache Mark
Approval to use an Apache marks for your conference must be obtained in writing from the foundation. If you have not received approval from trademarks@, then you do not have permission!
- Ensure Apache Marks are correctly attributed on your site and marketing materials. See Referring To Apache Marks And Projects/Products
- Ensure your date doesn't clash with another Apache event. See Dates for more information and a link to the current list. Approval will not be granted to events which clash, or are very close to another similar event.
- Reach out to the appropriate PMC(s). PMC representatives are generally required, during both planning and the event itself, and the earlier you engage with the PMC the easier this will be. As an absolute minimum the PMC must approve your event through their chosen decision making process.
- Identify your main point of contact for the approval process. If possible, this should be a member of the PMC
- Contact the email@example.com list to seek approval.
Include details of:
- Who is organising the event
- When is the event
- How much PMC involvement is there already
- Which marks are requested
- How would you propose that the ASF will be listed as a community partner? (See "ASF Listing As Community Partner")
- How will the event selection work? (See "PMC Representatives To Event Selection Committee" and "Providing Open Educational Content")
- Is this for profit or non-profit? (See "Event Profits And Donations")
Make sure you've done all this and have a mockup ready to show trademarks@ before asking. If further information or changes are required, a representative from the trademarks list will contact you. A decision will typically be made within two weeks of all information being available, and all attributions being present. Assuming the affected PMCs have approved your event through appropriate consensus based methods and no objection from VP Trademarks or their representative has been received you may proceed with your event as planned. However, please note that only explicit approval should be considered authoritative. If in doubt please request explicit approval.
Approval for events is given on a case by case basis and must be requested for all events. If you plan to repeat your event you can save time in the future by negotiating a licensing agreement with The Apache Software Foundation (send a mail to firstname.lastname@example.org).
Nothing in this ASF policy statement shall be interpreted to allow any third party to claim any association with the Apache Software Foundation or any of its projects or to imply any approval or support by ASF for any third party products, services, or events.